Sway: The Irresistible Pull of Irrational Behavior - Ori Brafman, Rom Brafman A quick read, intriguing and enjoyable. The insight into human behavior, both rational and irrational, is priceless. The authors do a great job of keeping the text tightly focused and moving, succinctly imparting a lot of information. It's a great start to the subject, more of a jumping off point than an all-inclusive study, and I finished the book wanting to know more, wishing the authors had dug a little deeper, but overall very satisfied.